ABC advertising for Winfield cigarettes

Rudd gets tough on fags while Aunty takes a smoko

Remember the good old days where real men smoked Marlboro Reds? Not anymore. Not for Kevin Rudd anyway, who announced today more tax on tobacco.

Kev may be from ‘the country’ – but he’s no Marlboro man. It seems he has adapted just fine to the big city life of our nation’s capital.

Well, despite what Kev said today about tobacco, the journos at the ABC have decided to run a piece paradoxically dedicated to Kevin Rudd’s announcement and Winfield cigarettes.

How? They just ran a free advertisement for them on national TV!

You would think after Monday’s episode of Media Watch that reporters at the ABC would think twice about product placement. Host Jonathan Holmes spoke about using the Volvo brand for a story about the rise of diesel cars in Australia.

It’s a bit naughty of the ABC to show brands because they’re funded by the government. They even apologised and they tell us they don’t really like showing brands, but sometimes they will to make a good story. More like ‘guidelines’ it seems.

Yep. They’ve done it again. I’ve got a good mind to write them a strongly worded letter for this one. In today’s Midday Report the main story was about the federal government’s changes to cigarette packaging. All brands will be removed by 2012, says the Optimus Prime Minister. Like Robin to Rudd’s Batman, Health Minister Nicola Roxon makes the very same speech, only she says “I make no apologies” more often. Is it time we demand an apology for not apologising?

In the fifties, more doctors smoked Camels than any other cigarette. (See hilariously antiquated advertisement)

But today Winfield is the ABC’s brand of choice. Multiple close-ups of that brand gave them wonderful advertising that would otherwise be illegal.

Unlike the Volvo case, advertising or displaying cigarette brands in Australia is not only against the ABC code of practise, but it is against the law. The free-to-air channels blur them when they cover the F1 Grand Prix. When was the last time you saw

Given the ABC is not supposed to advertise, and the fact that they’ve had so much attention recently, it seems more than odd they would show brands on cigarette packets during a story about the removal of brands from cigarette packets.

All I know is Winfield sales must have gone through the roof.

Oh hell, if the ABC does it, why not here?

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1 Comment

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One response to “ABC advertising for Winfield cigarettes

  1. I drop a leave a response when I like a post on a site or I have something to add to the discussion.

    Usually it’s a result of the passion displayed in the post I read. And on this article ABC advertising for Winfield cigarettes | Media Watch Australia. I was actually excited enough to drop a commenta response 😛 I actually do have a few questions for you if it’s okay.

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